FAQ
What is Social Media Marketing?
Social media marketing refers to business
activity on social media platforms that contributes to marketing objectives
such as brand awareness, website traffic, and customer acquisition. This activity is
predominantly in the form of content —such as text, images, and videos — but
also includes community engagement and paid ads.
At the heart of
great social media content is the audience’s desire to share it. When your
audience shares your content, they become your channel of distribution.
Why Do Star Ratings Matter?
Simply put Star Ratings matter
because they serve as a useful and convenient source of information when
consumers are researching a local business they’re not familiar with.
An increase of just one star in a
rating on Amazon correlates with a 26 percent increase in sales, according to a
recent analysis by the e-commerce consulting firm Pattern.
New Study: Review Star Rating
Improvement of Just 1 STAR Could Create a 25% Rise in Foot Traffic.
What is a Personalized Social Assessment?
We provide a Social Assessment to personalize
your Tailored Strategy
Can you explain Automated Content?
We use technology (our proprietary software)
to eliminate tedious tasks.
We Manage your social media accounts and post
content. We choose articles to run & when to run on the alendar using Advanced
Scheduling, posting at premium platform times.
We create engaging social content; Grow your
audience and engage with followers. Types of engaging posts to work into your
posting mix: Ask Questions, Fill-in the blanks, Bright colorful images,
infographics, photos, and video, Show off your human side, testimonials,
highlights, milestones, what’s new with your business, sharing posts from
experts in your industry, etc.; and special offers, sweepstakes, and deals,
acknowledge holidays, all help to increase brand awareness, followers, and
build relationships.
How do I use Social Sweepstakes?
Engage your audience and get them excited
about your brand with contests and giveaways. Run contests on social media to
collect valuable data from participants. By having people share your contest
with their friends, you can also increase awareness of your brand.
This will also be reflected in e.g. new
followers, engagement rates, and reach among your target group. Collect
customer data, and incentivize people to come in for a second visit. This is one of
the best ways to help local businesses collect customer data. We upload a
sweepstakes image and post it across multiple social media platforms. This helps
organically grow your customer audience and offers the opportunity to email or
text customers to drive business thru incentives.
How does Social Deals work?
Is relatively identical to Social Sweepstakes,
but more sales-focused. Creates brand awareness. Generate leads & sales.
Run promotions, sales, coupons, etc. to collect customer emails for future
follow-up and promotions (which you can manage as well).
What are Content Banners?
Content banners are located at the bottom of
the posts when clicked upon. Brand out all your content with a static banner ad
to create brand awareness, promote and link to your website, etc. - OR -
Monetize your social media posts. Sell Your
Banner Ad space to non-competing businesses or companies you work with. They
would appear on your Banner page, under each post. You have the ability to
charge whatever you choose – virtually discounting or paying for our services
so you don’t have to. Example: Realtor
goes to a mortgage company to sell them Banner AD space to monetize their social
media.
What is Social Commerce?
Set up “social shopping carts” so you can sell
your products online. The shopping cart attaches to your social media where
customers can buy thru social media platforms.
What is Reputation Management?
Reputation management helps with positive and
negative reviews (on Google My Business, Yelp for example).
Driving reviews. Each star is worth 7-11% in
gross revenue.
We incentivize people to do a review to provide valuable feedback. We can incentivize the customer to post this on a Review Site (Google, Yelp, FB, etc). Low or 1-star ratings can be quickly addressed - we recommend staying on top of them so they do not reduce your review ratings. Most businesses don’t know they have an online review profile and don’t have many reviews. Low star reviews receive service recover strategy
We will pull your best reviews from your connected accounts and turn them into posts to build your credibility.